Case Study

Balance Clinic

We’re very proud of the success of this site, with clients citing it as the sole reason for choosing Balance Clinic over their competitors.

 

Balance Medispa was a beauty salon operating from Energie Fitness Club, Navan employing around 4-6 people. They specialized in non-surgical beauty treatments and were one of the first in Navan to offer these services. As such, the importance of building their brand and promotion wasn’t seen as a priority for the business. We were told by the owner that over the previous two years annual profits were less than half of where they used to be.

We initially focused on the short term to secure and stabilize the business. This was achieved through methods that were known to have an impact such as local newspaper and magazine advertising. While taking advantage of the short term solutions we worked with Balance Medispa to create a long term plan with sustainable growth. The first thing that needed to be fixed was the location. Working from the fitness club, Balance Medispa had all the equipment and expertise but they didn’t have access to the upscale clientèle which forms the majority of their target audience.

After research we found that “medispa” was a term becoming infrequently used and irrelevant. We worked with Balance Medispa to rebrand to Balance Clinic which gave more room for the business to expand into the growing health-care market. To complement the new branding and new location, which was set to be in the town centre, we created a website aimed to attract the professional and upscale target audience. This audience was looking to be well informed of the services and didn’t have the time to make calls during working hours, so we created a visual and fluid interface to capture their attention and make appointments and enquiries easily online.

We’re very proud of the success of this site, with clients citing it as the sole reason for choosing Balance Clinic over their competitors.